How Atelier Social turned its best masterclass into an always-on sales tool

Becky Halls

Head of Marketing, Atelier Social

The problem

Atelier Social's workshops and masterclasses were the agency's best way to win new clients, but every session meant a marketer presenting live instead of doing client work. Running more sessions meant burning more hours.

What they did

Becky put their best-performing masterclass on WebinarFlow as an automated webinar. It runs on a weekly schedule with just-in-time sessions, so prospects always have a session starting soon. The chat stays lively, the call to action appears at the right moment, and the AI answers questions about services and pricing.

When someone asks a buying question or stays to the end, Becky gets a push alert and can drop in live to close the loop personally.

What changed

• The masterclass runs every week with no presenter tied up
• Hot lead alerts mean Becky only steps in when someone is actually ready to talk
• Team hours go back to client work instead of repeat presentations

"Our masterclass was our best sales tool but it did not scale. Now it runs itself every week, the AI handles the routine questions, and I only get pulled in when someone is showing real buying intent. It is the best of both worlds."