WebinarFlow blog

How to pitch, present and sell with webinars

Plain-English guides to sales pitches and presentations: what to say, how to structure it, and how to turn watchers into booked calls.

Cover image for How to Generate Leads With Webinars
webinar lead generation
webinar marketing
lead qualification

How to Generate Leads With Webinars

How to generate leads with webinars: pick a topic buyers care about, keep registration short, qualify people with polls and questions, answer fast and follow up the same day based on what each person did.

Cover image for The Complete Webinar Marketing Strategy for B2B Businesses
webinar marketing
b2b webinars
webinar strategy

The Complete Webinar Marketing Strategy for B2B Businesses

A practical B2B webinar marketing strategy: set one goal per series, pick topics from real buyer questions, choose live or evergreen, promote where buyers are, follow up within hours and measure pipeline, with a 90-day plan.

Cover image for How to Create a Webinar Using AI
ai webinars
webinar creation
webinar script

How to Create a Webinar Using AI

How to create a webinar with AI, step by step: use it to pick the topic, outline, draft the script, build slides, clean up the recording and write your emails, then edit, record once and let it run. Includes prompts, a checklist and what AI still cannot do.

Cover image for How to Build a Webinar Funnel That Turns Attendees Into Customers
webinar funnel
webinar marketing
evergreen webinars

How to Build a Webinar Funnel That Turns Attendees Into Customers

A webinar funnel takes prospects from invitation to purchase: registration page, reminders, the webinar, one clear call to action and a segmented follow-up. Here is how to build each stage, a template to copy, and how evergreen funnels differ.

Cover image for Webinar Software: What It Is, What It Should Do and Who It's For
webinar software
webinar platforms
webinars

Webinar Software: What It Is, What It Should Do and Who It's For

Webinar software runs online presentations end to end: sign-ups, reminders, the viewing room, chat, Q&A and polls, and the follow-up data. Here is how it differs from video conferencing, the main types, the features that matter and who it suits.

Cover image for Evergreen Webinars: The Complete Guide to Webinars That Run on Autopilot
webinars
evergreen webinars
automated webinars

Evergreen Webinars: The Complete Guide to Webinars That Run on Autopilot

An evergreen webinar is a pre-recorded presentation that runs on a schedule, again and again, so new people can register and watch it without you presenting live each time. You record your best version once, choose when sessions run (for example every hour, daily, or "starting in 15 minutes"), and t

Cover image for How to choose a webinar or demo automation platform: the 42-point buyer's checklist
buyers guide
webinar platforms
demo automation

How to choose a webinar or demo automation platform: the 42-point buyer's checklist

A 42-point buyer's checklist for choosing a webinar or demo automation platform, built for SDRs and SaaS sales teams. Covers format, host reachability, AI, security, pricing and support, with a comparison table across 9 platforms and real sourced data throughout.

Cover image for 67 follow-up tactics after a demo or webinar, with the data behind each one
sales follow up
demo follow up
webinar follow up

67 follow-up tactics after a demo or webinar, with the data behind each one

67 sales follow-up tactics for after a demo or webinar, from the first 5 minutes to the breakup email, each tied to a dated figure from Gong, Yesware, Boomerang, Belkins, Vidyard, Goldcast, Forrester and the original MIT lead-response study.

Cover image for 60 ways to lift your webinar show-up rate, with the data behind each one
webinars
sales
saas

60 ways to lift your webinar show-up rate, with the data behind each one

Half the people who register for your webinar never turn up. Here are 60 ways to lift your attendance rate, grouped by stage and backed by benchmark reports, randomised trials and the platforms that see millions of registrations a year: registration page, timing, reminders, commitment tactics, day-of moves, just-in-time sessions, replays and measurement.

Cover image for How to write a webinar script: timings, 2 templates and 40 word-for-word examples
webinars
sales
saas

How to write a webinar script: timings, 2 templates and 40 word-for-word examples

A webinar script guide for SDRs, founders and SaaS sales teams. Minute-by-minute skeletons for a 45-minute sales webinar and a 20-minute recorded demo, a section on each part from the open to the close, 40 lines you can read aloud, 2 fill-in-the-blanks templates, and the research behind every timing.

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objection handling
saas sales
sales demos

75 sales objections and how to answer each one live

75 sales objections in the buyer's own words, why they say each one, and a specific answer you can say out loud, backed by Gong call data, Chris Voss, Sandler, the JOLT Effect and more than 40 other sources. Plus which ones to seed, which the AI can take, and which need you on camera.

Cover image for The async selling playbook: 45 ways SDRs sell without a live call
async selling
asynchronous sales
video prospecting

The async selling playbook: 45 ways SDRs sell without a live call

45 async selling plays for SDRs, founders and SaaS sales teams: video prospecting, discovery inside the recording, the recorded demo as a booked session, async proposals and objection handling, and the moments that still need a live human. Every play tied to a dated figure from Gartner, Forrester, McKinsey, Gong, Consensus, Navattic, Vidyard, Salesloft, Proposify or Chili Piper.

Cover image for 60 sales psychology principles that hold up online, with the studies
sales psychology
psychology of selling
buyer psychology

60 sales psychology principles that hold up online, with the studies

60 sales psychology principles for SDRs, founders and SaaS sales teams, each tied to the study that found it (Kahneman, Cialdini, Samuelson and Zeckhauser, Bailenson, Gong Labs), with what changes when the pitch is a recorded demo, a video or a webinar.

Cover image for Webinar statistics 2026: 200 benchmarks on registration, show-up and conversion
webinars
statistics
benchmarks

Webinar statistics 2026: 200 benchmarks on registration, show-up and conversion

200 webinar statistics for 2026, each with its source and year: registration timing, show-up rates, best day and hour, length, polls and Q&A, replay viewing, conversion, cost and ROI, plus what changes when the webinar is a booked, recorded pitch to one prospect.

Cover image for 100 webinar tips for running a webinar that sells
webinars
sales
saas

100 webinar tips for running a webinar that sells

100 webinar tips for SDRs, founders and SaaS sales teams, grouped by stage and backed by benchmark reports, studies and the people who close. Topic, promotion, show-up, structure, engagement, the pitch, live questions, tech, replays and follow-up.

Cover image for Evergreen vs live webinars: 40 things the data says
webinars
evergreen webinars
automated webinars

Evergreen vs live webinars: 40 things the data says

Live webinars convert better per viewer. Recorded ones get watched more, by more focused people, at a fraction of the cost. 40 sourced findings on show-up, engagement, conversion, cost and trust, and the hybrid that takes the best of both.

Cover image for 100 sales video tips for a pitch people watch to the end
sales video
video prospecting
product demo video

100 sales video tips for a pitch people watch to the end

100 sales video tips for SDRs, founders and SaaS sales teams, backed by Wistia, Vidyard, Gong, Salesloft and peer-reviewed research: script, length, lighting, sound, delivery, demos, editing, thumbnails and how to run a recorded pitch as a live session.

Cover image for 50 rules for a SaaS demo that converts, backed by the data
saas demo
sales demo
product demo

50 rules for a SaaS demo that converts, backed by the data

50 SaaS demo best practices for SDRs, founders and sales teams, each one tied to a specific figure from Gong, Consensus, Navattic, Gartner, Forrester and HubSpot, plus what changes when the demo is recorded.