How Influencer Marketing Hub reaches a global audience that never sleeps

Werner Geyser

Founder, Influencer Marketing Hub

The problem

Influencer Marketing Hub is one of the largest resources for influencer marketing education, tools and agency reviews. Its audience is global, which makes live events awkward: whatever time you pick, most of the world is asleep. Educational sessions and partner presentations needed to scale without hiring an events team.

What they did

Werner's team runs their educational sessions as automated webinars on WebinarFlow. Attendees from any time zone get a session that plays in sync with live chat, timed offers and polls, and the AI handles the repeat questions it has learned from the material.

The funnel analytics show exactly how visitors become bookings, split between direct links and embedded forms, so the team can see which channels actually convert.

What changed

• Sessions are available around the clock for a global audience
• The team can see which channels turn visitors into bookings, not just clicks
• Repeat questions are answered by the AI, in the presenter's name, within seconds

"Our audience is everywhere, so live-only events never made sense. With WebinarFlow the sessions run around the clock, the AI fields the repeat questions, and for the first time we can see the whole journey from visitor to booking."