Ian Naylor
Founder of WebinarFlow
Who is Ian Naylor?
Ian Naylor is the founder of WebinarFlow, a tool that runs a recorded sales demo on a schedule and alerts the host when a viewer needs a real person. Ian also founded AppInstitute, the DIY app builder behind more than 70,000 apps, and PageTest.AI, which tests headlines and calls to action for marketers.
Ian built WebinarFlow after years of giving the same product demo over and over. All three businesses sit under Brellaco, the studio Ian runs.
What has Ian written?
- How to choose a webinar or demo automation platform: the 42-point buyer's checklist
- 67 follow-up tactics after a demo or webinar, with the data behind each one
- 60 ways to lift your webinar show-up rate, with the data behind each one
- How to write a webinar script: timings, 2 templates and 40 word-for-word examples
- 75 sales objections and how to answer each one live
- The async selling playbook: 45 ways SDRs sell without a live call
- 60 sales psychology principles that hold up online, with the studies
- Webinar statistics 2026: 200 benchmarks on registration, show-up and conversion
- 100 webinar tips for running a webinar that sells
- Evergreen vs live webinars: 40 things the data says
- 100 sales presentation tips, backed by research and the people who close
- 100 sales video tips for a pitch people watch to the end
- 50 rules for a SaaS demo that converts, backed by the data